A Tale of Two Tires

Suppose life was different and you worked as a Fleet Tire Manager for a large logistics company. And part of your job was to buy tires for all your long-haul trucks.

On his next visit, your sales rep, who’s become a trusted friend over the years, offers you two types of tires: a traditional tire and an IoT tire. The first tire, like all the tires you bought from him before, is going to last 80,000 miles before needing to be replaced. But the IoT tire is different.

The safety of your drivers is your top priority and by monitoring its pressure, the IoT tire eliminates the number one cause of catastrophic tire blowouts: underinflation, and it will signal you when your drivers are driving too fast or erratically.

Which tire would you buy –  the traditional tire or the safer IoT tire?

Sometimes the IoT tire will instruct you to replace itself before 80,000 miles due to a harder driving history, but most of the time it can be safely driven over 100,000 miles.  Driving on tires longer and increasing fuel efficiency by maintaining the correct tire pressure and calling out speeding drivers – all save money.

Which tire would you buy – the traditional tire or the IoT tire that saves you money?

And finally, mapping tire pressure to location produces valuable information you can sell about road conditions.

Which tire would you buy – the traditional tire or the IoT tire that increases safety, lowers costs and provides new revenue streams?

The answer is clear.  You would buy the IoT tire.

If the Internet of Things can be leveraged by even the dumbest of commodity goods, such as tires, just think what it could do for the products you make or the products you buy, for your company.

My name is Bruce Sinclair and my business is the business of the Internet of Things.  Whether you’re in consumer IoT, commercial IoT, industrial IoT or infrastructure IoT, I can help you plan your IoT business – whether you’re going to be building IoT products to sell or buying IoT products for your company.

To learn more about incorporating IoT in your business, either go to my site, www.iot-inc.com, for free podcasts, videos and articles, or read my book, take my course or hire me directly to help you develop your company’s winning IoT strategy.

Publisher, Author, Trainer, Consultant and Speaker

Bruce Sinclair

Let’s talk. Contact me at bruce at iot-inc dot c*m or through the contact form or social media if you have any questions, ideas or requests.

Bruce Sinclair


Bruce Sinclair started in the business of IoT in 2008 as CEO of a networking company that sold a smart home–enabling platform to Internet service providers. His career began as a mathematician and then programmer who quickly found his way to business through marketing. He worked his way through product marketing and brand management to be VP of Marketing for a large Microsoft subsidiary. Since then Bruce has been CEO of companies in the visual computing and IT industries.

Bruce’s book, IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy, was published by McGraw-Hill in 2017. It is the bestselling IoT book and is being translated into Portuguese, Chinese, Korean and Vietnamese.   His IoT Inc Certified IoT Professional (ICIP) online training & certification program was released in 2018.

Today Bruce is the publisher of www.iot-inc.com and advises brands, manufacturers and vendors on their IoT strategies. He also conducts workshops for managers and executives on how to build IoT businesses and product lines.

Bruce is known in the industry from his podcast, video series, and meetup, and is a featured author for publications such as Computerworld, Forbes, Network World and ZDNet. He speaks publicly about IoT around the world and has been the opening keynote speaker of the industry’s largest event: Internet of Things World.

Business Model

I sell my book and teach the Internet of Things to managers with my online courses and in-person workshops. I publish iot-inc.com and other online media properties. And I advise enterprises and vendors on their IoT business and I speak at events around the world.

Let’s Talk

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